Jeff Rogers
Monterey Jazz Festival
All work

Monterey Jazz Festival

Brand identity · Environmental designJeff Rogers
The project

Brand identity / Environmental design

We looked to the waves along Big Sur for this one. That splash of color ended up all over the festival, from posters and programs to the grounds themselves.

Monterey Jazz Festival
Monterey Jazz Festival
Monterey Jazz Festival
In practice

An identity with rhythm.

A multicolored splash inspired by the Big Sur coastline runs through the festival identity. The system moves across posters, programs, badges and the festival grounds.

Monterey Jazz Festival
Monterey Jazz Festival
Monterey Jazz Festival
Monterey Jazz Festival
Monterey Jazz Festival
Monterey Jazz Festival
Monterey Jazz Festival
Monterey Jazz Festival
Monterey Jazz Festival
Monterey Jazz Festival

Let’s make
something good.

Say howdy.